When pitted against the top players in the segment, it gets a bit disconcerting. Starting sales in January, Ford has moved just 15,169 Rangers through April 2019 that's enough to beat the GMC Canyon (9,374 sales) and Honda Ridgeline (9,606 sales), but nothing else. However, it's being outsold by leaps and bounds-and even more surprising is the fact that the Ranger is also losing out to the Nissan Frontier, a truck that was last redesigned 15 years ago. The new midsize model is up against stiff competition such as the Chevrolet Colorado and Toyota Tacoma, and on paper, it looks to be a worthy opponent to the pair. The Ford Ranger pickup truck's return was met with heaps of anticipation from both the enthusiast crowd and everyday customers, but for some reason, that hype hasn't cashed in when it comes to sales.
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